Camtek Has New On-Line Muscle

To provide enhanced services and information to its worldwide customer and dealer network, CAD/CAM software supplier Camtekhas upgraded its website at www.peps.com through a major redesign. The site has undergone a complete transformation. It now offers a new navigation system and access to a comprehensive search facility on every page.

New video content also has been added, including high-quality streaming video case studies. Camtek has augmented its product information, and has made more high-resolution screen shots available for viewing or downloading.

In addition, a dealer download centre is available. This feature gives Camtek resellers and OEMs immediate access to the latest software applications, help documents, and ancillary files.

Commented Martin Bailey, Camtek group marketing manager, site designer, and author of Marketing Your Business, “Peps.com receives a considerable amount of traffic, so I wanted to optimize it to ensure that visitors can locate the content they want quickly. There are several ways to get to the same content, and you are never more than three clicks away from a page.”

“We applied these changes in response to our customer feedback,” added Terry Antrobus, director of sales and marketing. “People wanted to see more product information and, with broadband now commonplace, they also wanted richer media content. We plan to increase the number of product and customer videos on-line over the next few months, and to regularly refresh the content with new material.”